The Betsey Johnson Intimates Low- Rise Cheekini boy short offers full back coverage and sits low on the hips. This pretty low-rise boy short is the color of pink cotton candy, but available in other colors, too. The boyshort is constructed of silky microfiber. Feminine and simple, the Betsey Johnson Cheekini features a tiny satin rose detail at the center front. New York designer Betsey Johnson has been a standout in the fashion industry since the 1960Æs. Her trademark look begins with a combination of sexy silhouettes, flowing fabrics, whimsical detailing and of course, a fabulous fit. Known for the exuberant, the embellished, and the over the top, she has remained true to her one-of-a-kind vision. Fun, lacy and a tad bit racy - Betsey Johnson Intimates are sexy, stylish and modern.